Costume Designer Marina Toybina has been an integral part of painting the landscape of pop culture for over a decade.
A look behind the scenes of many of the biggest pop acts of our time, would reveal a four-time Emmy Award-winning costume designer, Marina Toybina. Marina’s creations are seen worldwide in A-list concert tours, primetime television, films, music videos and numerous museums. After collaborating with high-profile artists on their world tours and establishing herself as a prominent designer for primetime television, Marina won her unprecedented fourth consecutive Emmy Award in the Outstanding Costumes For A Variety Program Or A Special category for her work on the Super Bowl XLIX Halftime Show featuring Katy Perry and Missy Elliot at the 2015 Primetime Creative Arts Emmy Awards.
Marina has had the honour of working with many legendary artists on their world tours, including Taylor Swift’s ‘Red’ World Tour, Carrie Underwood’s ‘The Storyteller’ and ‘Blown Away’ Tours, Justin Bieber’s ‘Believe’ Promo Tour, Ariana Grande’s ‘Honeymoon’ Tour, and Katy Perry’s ‘California Dreams’ and ‘Prismatic’ World Tours. In addition to this, Marina has created designs for Selena Gomez, Fifth Harmony, Pink, NeYo, Usher, Miley Cyrus, Nicki Minaj and many more. Marina’s recent venture includes the cast of MAGIC MIKE LIVE at the Hard Rock in Las Vegas, directed by Channing Tatum and Alison Faulk.
While establishing herself in the music industry, Marina also made a name for herself in primetime Television. Marina has designed for FOX’s SO YOU THINK YOU CAN DANCE for several seasons, THE X FACTOR US, and most recently NBC’s WORLD OF DANCE produced by Jennifer Lopez. She has worked with artists on numerous awards shows, including but not limited to Selena Gomez for Billboard Awards and DANCING WITH THE STARS, Taylor Swift & Carrie Underwood for multiple Grammy Awards, EMA’s and Brit Awards, Usher for Billboard Awards, David Guetta feat. NeYo and Akon for Billboard Awards, Pink for the American Music Awards, Katy Perry for Grammy’s and Justin Bieber on THE VOICE, the ELLEN SHOW and Billboard Awards.
Originating from Moscow, Russia, Marina and her family moved to Arizona at the age of 11. Marina’s parents worked hard to afford her opportunities when she made a bold choice to follow her aspirations to become a fashion/costume designer. She moved west to Los Angeles and graduated from the Fashion Institute of Design and Merchandising. Marina hopes her story will inspire young people to follow their dreams in the face of fear, doubt and/or adversity.